$59
Food & Label Clarity Session
30-minute online consultation for focused questions.
- Review up to 2 commercial foods
- Ingredient and label education
- Basic written recap
Pet Nutrition Educator & Consultant
Confused about pet nutrition?
Practical, independent education for pet parents who want to better understand commercial foods, labels, ingredients, feeding formats, manufacturer claims, and everyday nutrition choices — because healthy pets = happy pets.
30+ years of animal & pet-industry experience
Independent education — no pet food sales
100% online for dog & cat owners
Dog
Helping pet parents make everyday feeding choices easier to understand.
Cat
Clear guidance on labels, ingredients, and commercial food comparisons.
Horse
Included as part of your broader animal-industry background and visual brand.
About Pet Food Clarity
Experience from more than one side of the pet industry.
Founder Cherish Martello brings more than three decades of professional experience across the animal and pet industries, including veterinary technical work, external sales, manufacturing sales, distribution, product education, and retailer relationships.
That background is translated into straightforward consumer education — not brand pressure, fear-based marketing, or medical diagnosis.
For pet parents who feel overwhelmed.
Decode ingredients, labels, formats, and manufacturer claims.
Decode ingredients, labels, formats, and manufacturer claims.
For people comparing commercial foods.
Look at products side by side using publicly available label and manufacturer information.
Look at products side by side using publicly available label and manufacturer information.
For practical decision-makers.
Consider feeding format, routine, transition, value, and cost-per-day — not just the front of the bag.
Consider feeding format, routine, transition, value, and cost-per-day — not just the front of the bag.
For clients who want independent guidance.
No product inventory, no pet food sales, and no manufacturer commission at launch.
No product inventory, no pet food sales, and no manufacturer commission at launch.
Services
Simple options based on how much help you need.
Start with the level of education and comparison that fits your questions. All services are conducted online.
$119
Comprehensive Feeding Review
The best fit when you want a deeper look at your current routine and options.
- Pre-consultation intake form
- 60-minute online consultation
- Compare up to 3 commercial foods
- Detailed written education report
- One clarification email within 7 days
$69
Pet Food Comparison Report
No live appointment required.
- Compare up to 3 commercial foods
- Ingredients & guaranteed analysis
- Feeding format & cost considerations
- Manufacturer information
$49
Follow-Up Consultation
30-minute online follow-up within 60 days of your original consultation.
- Review questions after your first session
- Clarify education already discussed
- Revisit practical next steps
Additional household pet: +$35 when added to a Comprehensive Feeding Review.
How It Works
Educate. Explain. Compare. Refer when medical.
1
Choose your service
Select a focused session, comprehensive review, written comparison, or follow-up.
2
Tell me about your pet
Complete a short intake covering your pet, current foods, feeding routine, budget, preferences, goals, and any medical background relevant to scope.
3
Get clear next steps
Receive practical education, product-comparison context, questions to ask manufacturers or your veterinarian, and a written recap when included.
Common Questions I Can Help With
Questions pet parents ask every day.
“What do these ingredients actually mean?”
“Is expensive food always better?”
“How do I compare these three foods?”
“Should I feed kibble, canned, fresh, freeze-dried, or a combination?”
“What should I look for as my dog or cat gets older?”
“How much am I actually spending per day?”
Before Your Consultation
What I’ll ask you.
To make your time useful, you’ll be asked for information such as:
Pet name, species, breed/mix, age, weight and activity level
Current food brand and exact formula, food type and amount fed
Treats, toppers, supplements and previous foods
Your three most important nutrition questions
Budget, preferred places to shop, formats or ingredients you prefer to avoid
Medical background only to determine whether your questions are appropriate for an educational consultation or should be referred to a veterinarian
FAQ
Know exactly what this service is — and what it is not.
Are you a veterinarian or veterinary nutritionist?
No. Pet Food Clarity Consulting provides consumer education and general pet nutrition information. The service does not establish a veterinarian-client-patient relationship and does not replace care from a licensed veterinarian.
Can you diagnose food allergies or medical conditions?
No. Diagnosing disease, allergies, intolerances, unexplained symptoms, or medical conditions is outside the scope of this service.
Can you formulate a homemade or therapeutic diet?
No. Homemade diet formulation, therapeutic diet formulation, treatment-focused supplement dosing, and medical nutrition are outside the service scope.
Can you compare foods from different brands?
Yes. Commercial foods can be discussed using product labels, ingredient statements, guaranteed analyses, nutritional adequacy statements, publicly available manufacturer information, and information you provide.
What if my veterinarian has prescribed a specific diet?
Your veterinarian’s recommendation takes priority for medical and therapeutic nutrition. Pet Food Clarity Consulting will not advise you to discontinue or modify a veterinarian-prescribed therapeutic diet.
Do you sell pet food or receive commissions?
The launch model is independent: no pet food inventory and no manufacturer commissions. The purpose is education, not selling a product.
Ready for more clarity at the food bowl?
Start with a consultation or comparison designed around the questions you actually have.
Educational Use Notice: Pet Food Clarity Consulting LLC provides pet nutrition education and consumer information only. Services do not diagnose, treat, prevent, cure, or manage disease; prescribe medications, supplements, therapeutic diets, or medical treatments; interpret laboratory results; or replace veterinary examinations and recommendations. If your pet has a known or suspected medical condition, significant unexplained weight change, persistent digestive symptoms, allergic symptoms, urinary concerns, or other medical issues, consult a licensed veterinarian before making significant dietary changes.